SRH University – Vollzeit

Applied Data Science and Artificial Intelligence - Business Analytics (EN)

• Abschluss Master of Science (M. Sc.)
• Dauer 4 Semester
• Art Vollzeit

In today’s data-driven world, transforming raw information into smart decisions is key to innovation. The master’s programme in Applied Data Science and Artificial Intelligence prepares you to tackle this challenge by combining statistical methods with cutting-edge techniques in machine learning and deep learning. You will gain the skills to analyse complex datasets and design intelligent systems that support decision-making across industries. Alongside technical know-how, the programme helps you develop analytical thinking, strategic planning and problem-solving skills to manage advanced AI and Big Data projects. Real-world case studies, hands-on projects and applied research ensure your academic training is closely aligned with industry needs.

Applied Data Science and Artificial Intelligence - Business Analytics an der SRH University

This programme enables you to work with data in a meaningful and impactful way. From the beginning, you build a strong foundation in data science, artificial intelligence and software tools. The specialisation in Business Analytics focuses on transforming data into actionable insights and measurable business value. You learn how to support decision-making processes, evaluate key performance indicators and develop analytical solutions that drive strategic success. Whether you are interested in AI development, business intelligence or data-driven innovation, this programme offers a focused academic path to shape the future of digital industries.

Career Prospects i. a.:

• Data Scientist
• AI Specialist
• Business Intelligence Analyst
• Machine Learning Engineer
• Business Analyst
• Digital Strategy Consultant
• Research Associate
• Data Product Manager
• Big Data Consultant
• Operations Analyst

Überblick über den Studiengang

Course Structure, Modules & Key Features

The programme is offered full time over four semesters and awards 120 ECTS credits. It leads to the degree “Master of Science (M. Sc.)” and is taught entirely in English. You can choose to study at one of four SRH locations: Fürth, Hamburg, Heidelberg or Munich. The curriculum combines core modules in statistics, programming, machine learning and AI with applied projects and specialisation content. In the Business Analytics track, you focus on using data to support strategic decisions, identify performance trends and generate business impact. The programme emphasises project-based learning and gives you access to academic mentoring, small learning groups and cross-industry case studies. Your studies conclude with a master’s thesis that reflects your chosen area of focus.

Selected Contents

• First Steps into Data Science
• Data Engineering
• Natural Language Processing
• Cloud Computing and Data Architectures

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