SRH University – Vollzeit

Applied Data Science and Artificial Intelligence - Creative AI & Media Analytics (EN)

• Abschluss Master of Science (M. Sc.)
• Dauer 4 Semester
• Art Vollzeit

In today’s data‑driven world, transforming raw information into smart decisions is key to innovation. The master’s programme in Applied Data Science and Artificial Intelligence prepares you to tackle this challenge by combining statistical methods with cutting‑edge techniques in machine learning and deep learning. You will gain the skills to analyse complex datasets and design intelligent systems that support decision‑making across industries. Alongside technical know‑how, the programme helps you develop analytical thinking, strategic planning and problem‑solving skills to manage advanced AI and Big Data projects. Real‑world case studies, hands‑on projects and applied research ensure your academic training is closely aligned with industry needs.

Applied Data Science and Artificial Intelligence - Creative AI & Media Analytics

This programme enables you to work with data in a meaningful and impactful way. From the beginning, you build a strong foundation in data science, artificial intelligence and software tools. The specialisation in Creative AI & Media Analytics gives you the opportunity to explore AI-driven content creation, sentiment analysis and storytelling in media. You will learn to apply generative AI, natural language processing and media analytics to design intelligent content strategies and evaluate digital communication across platforms. Whether your interest lies in creative technologies, media innovation or analysing digital narratives, this focus area prepares you to shape the intersection of AI and the media world.

Career Prospects i. a.:

• Data Scientist
• AI Specialist
• Business Intelligence Analyst
• Machine Learning Engineer
• Media AI Consultant
• Data Product Manager
• Research Associate
• Digital Strategy Consultant
• Content Intelligence Analyst
• Innovation Manager in AI/Media

Überblick über den Studiengang

Course Structure, Modules & Key Features

The programme is offered full time over four semesters and awards 120 ECTS credits. It leads to the degree „Master of Science (M. Sc.)“ and is taught entirely in English. You can study at one of the SRH University campuses in Fürth, Hamburg, Heidelberg or Munich. The curriculum combines core modules in statistics, programming, machine learning and AI with applied projects and specialisation content. In the Creative AI & Media Analytics track you focus on media‑centric AI topics such as generative content, sentiment analysis, storytelling and data‑driven media strategies. The programme emphasises project‑based learning, industry collaborations and gives you access to small learning groups and academic mentoring. Your studies conclude with a master’s thesis in your chosen area of focus.

Selected Contents

• Recommendation Systems and Media Personalization
• Data Engineering
• Generative AI for Creative Content
• Entrepreneurship
• Data Visualisation and Storytelling
• Cloud Computing and Data Architectures

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